Terms of Service

These Terms of Service ("Terms") form a binding agreement between you and kritify ("we", "us"), the operator of the kritify.one platform. By creating an account, signing in, or using any part of the platform, you agree to these Terms and to our Privacy Policy.

If you're accepting these Terms on behalf of a business or other legal entity, you represent that you have the authority to bind that entity — in that case "you" means the entity.

If you don't agree with any part of these Terms, don't use the platform.

kritify is an AI-assisted website builder. You describe what you want your visitors to be able to do; we help you turn that into a published business website hosted at a subdomain of kritify.one or at your own custom domain.

The platform is built for small-business marketing and lead-capture sites — restaurants, salons, tutors, small shops, clinics, and similar.

You must provide a real email address and accurate account information. One person or entity per account; sharing credentials is not permitted.

You're responsible for everything that happens under your account. Keep your password safe. If you think someone else has gained access, tell us with all relevant details at hello@kritify.one straight away.

Everything you type into chat, upload, or capture through kritify — your business description, your photos, your menu, your logo, your copy, your contact details — remains yours. You keep all intellectual property rights in the content you create or upload.

To operate the platform we need a limited license to your content: you grant us a worldwide, non-exclusive, royalty-free licence to host, store, process, render, and display your content, solely as needed to run the platform for you — to generate your site, show you the preview, host the published subdomain, and back it up. This licence ends when you delete the content or close your account, except that we may keep archival copies as long as needed for legal, tax, or backup purposes.

You are solely responsible for ensuring that any image displayed on your published site complies with applicable image-rights, model-release, trademark, and right-of-publicity laws in your jurisdiction.

This applies to every image on your site, regardless of source:

• Photos you upload yourself (your product photos, your storefront, your team) — you must have the right to display them, and you must have any releases you need from people shown in them.
• Stock photos automatically selected by kritify from Unsplash or similar providers — provided as-is under the provider's licence. kritify makes no warranty about the licensing status, model releases, or trademark-clean status of any auto-selected stock photograph and accepts no liability for downstream claims arising from imagery displayed on your site.
• Any image you supply through a link, upload, or paste.

You agree to defend, indemnify, and hold kritify harmless from any third-party claim, demand, loss, or expense arising out of any image displayed on your site. This obligation persists even after you cancel your account, for as long as your site remained published.

You may not use kritify for anything illegal, and you alone are responsible for what you publish. This is the most important section of these Terms. Read it before you publish.

You agree not to use kritify to build, publish, or operate a site that:

Breaks the law

• Violates any applicable law, rule, or regulation in your jurisdiction or in India (where we're based) — including the Information Technology Act 2000 and the rules made under it, the Bharatiya Nyaya Sanhita, consumer-protection law, advertising law, and tax law.
• Sells, advertises, or arranges the sale of goods or services you are not legally allowed to sell — including controlled substances and drugs, prescription medicines, tobacco, alcohol without the required licence, weapons and ammunition, wildlife and wildlife products, human organs or tissue, counterfeit or smuggled goods, or pirated content.
• Carries on an activity that needs a licence, registration, or regulatory approval you do not hold — for example financial services, lending, insurance, securities or investment advice, medical or diagnostic services, pharmacies, real-estate projects requiring RERA registration, travel or recruitment agencies, or food businesses requiring FSSAI registration.
• Offers betting, gambling, lotteries, prize competitions, or real-money gaming where these are restricted or prohibited.
• Promotes a pyramid scheme, chain-marketing scheme, Ponzi scheme, multi-level marketing arrangement that is prohibited, or any guaranteed-returns or get-rich-quick offer.
• Supports money laundering, terrorist financing, or dealings with sanctioned persons or entities; or evades taxes or duties.

Harms or deceives people

• Facilitates fraud, phishing, identity theft, malware distribution, hacking, unauthorised access, spam, or any deceptive practice.
• Makes false, misleading, or unsubstantiated claims about a product or service — including miracle cures, guaranteed medical or health outcomes, or claims prohibited by the Drugs and Magic Remedies (Objectionable Advertisements) Act 1954.
• Impersonates a real person, business, or government body you do not represent, or falsely suggests an association, endorsement, or certification you do not have.
• Publishes defamatory, obscene, or grossly offensive material, or promotes hate, harassment, violence, self-harm, or discrimination against any person or group, including on grounds of religion, caste, gender, sexual orientation, or disability.
• Publishes sexually explicit content, or any content that exploits, sexualises, or endangers children.
• Publishes synthetic or AI-generated images, audio, or video of a real person in a way that deceives, defames, or is used without that person's consent.

Misuses other people's rights or data

• Infringes anyone's intellectual property, privacy, publicity, or contractual rights — including using a brand name, logo, photograph, review, or text you do not have permission to use. See also section 5 on imagery.
• Collects personal data without a lawful basis, without telling visitors what you collect and why, or without the consent the Digital Personal Data Protection Act 2023 requires; or collects children's data without verifiable parental consent.
• Collects sensitive information — such as card numbers, banking credentials, passwords, Aadhaar or other government identifiers, or health records — through forms on your published site.
• Sends unsolicited commercial messages, calls, or emails in breach of applicable rules, including TRAI's regulations on unsolicited commercial communication.

Abuses the platform

• Runs at a scale or in a manner that abuses shared infrastructure — for example traffic bots, scraping farms, crypto mining, file or media hosting unrelated to your business, proxies, or redirect chains.
• Attempts to break, probe, or bypass our security, rate limits, plan limits, or billing; or resells kritify hosting as your own service without our written permission.
• Uses the chat or content tools to generate material that would breach this section, or to bypass safety measures in the underlying AI models.

Your responsibility

You are solely and fully responsible for your site, its content, the products or services you offer, the claims you make, the licences and registrations you hold, the data you collect from visitors, and everything your visitors do because of your site.

kritify is a tool that helps you build and host that site. We do not review, verify, or approve what you publish, and we do not check whether your business is licensed or your claims are true. We are not responsible or liable for your breach of this section or of any law — legally, financially, or otherwise. If your site leads to a claim, investigation, penalty, prosecution, or loss, it is yours to answer and to pay for, and you indemnify us as set out in section 11. Nothing in these Terms makes us your lawyer, accountant, or compliance adviser; if you are unsure whether something is allowed, take professional advice before you publish.

We reserve the right to remove content, suspend a site, or terminate an account that we believe in good faith violates this section — without refund, as set out in section 7 and our Refund & Cancellation Policy. We will normally warn you first, but for severe violations (illegality, imminent harm) we may act without notice. Where the law requires it, or where we are directed by a court, regulator, or law-enforcement agency, we may disclose account and site information and preserve records, and we may report activity we believe to be criminal.

Some kritify features are free; others require a paid subscription. Pricing, feature limits, and billing frequency are shown before you start a subscription and are governed by the plan you select. All prices are in Indian Rupees (INR) unless stated otherwise on the plans page. Prices shown include GST; the amount you see is the amount you pay.

Payments are processed by Razorpay. We do not see or store your full card number — that data is held by Razorpay under their own terms. By subscribing you also agree to Razorpay's terms as they apply to your transaction.

No refunds. Building and previewing your site is free, so you can try kritify fully before paying. Once a payment is made, subscription fees are non-refundable, including for partly used billing periods, except where refunds are required by law. You may cancel any time — cancellation stops future billing but does not refund the current period. See our Refund & Cancellation Policy.

Cancellation. You can cancel your subscription at any time from your account settings. The paid features remain available until the end of the current billing period, after which your account reverts to the free plan (with the limits that plan carries). The free plan does not include a live site, so your published site goes offline at that point; your work stays saved and you can put it live again by subscribing.

Late or failed payments. If a payment fails, we will retry and email you. If a subscription payment remains unpaid for 14 days, we may suspend paid features. Your content is not deleted for non-payment; it is preserved for at least 90 days so you can restore access by paying.

We work hard to keep the platform available, but we don't promise uninterrupted service. The platform may be unavailable from time to time due to maintenance, upgrades, third-party outages (Anthropic, Razorpay, Unsplash, GCP, Cloudflare), or events outside our control. We aim to schedule planned maintenance during low-traffic windows and to communicate about it in advance.

There is no formal service-level guarantee in the current version of these Terms. If we introduce one for a specific paid tier in the future, it will be documented here and in your plan details.

The platform is provided "as is" and "as available". To the maximum extent permitted by applicable law, we disclaim all warranties, express or implied, including any implied warranties of merchantability, fitness for a particular purpose, and non-infringement.

We do not warrant that the platform will always be secure, error-free, or that AI-generated content will be accurate, complete, or free from bias. AI models can be wrong. You are responsible for reviewing what your site says before publishing it and for editing any output that doesn't match what you actually offer.

kritify is an early-stage product offered in beta by a small startup, at a low price and with a free tier. The limits in this section, together with the price you pay, are how the risk of using the platform is shared between us. We could not offer kritify at this price without them, and you accept them as a condition of using it.

To the maximum extent permitted by applicable law, our total aggregate liability to you for all claims arising out of or relating to these Terms, the platform, or your site — whether in contract, tort (including negligence), statute, or otherwise — will not exceed the total subscription fees you actually paid to kritify in the three (3) months immediately before the event giving rise to the claim. If you paid us nothing in that period — for example because you are on the free plan — our total monetary liability to you is zero.

To the maximum extent permitted by law, we will not be liable for any indirect, incidental, special, consequential, punitive, or exemplary damages, or for any loss of profits, revenue, sales, customers, leads, bookings, orders, data, content, goodwill, or reputation, or for business interruption — even if we have been advised of the possibility of such damages.

In particular, and to the maximum extent permitted by law, we are not liable for:

• Downtime, slowness, or your site being unreachable for any period.
• Loss, corruption, or deletion of your content, site, drafts, or uploads, however caused. Keep your own copies of anything you cannot afford to lose.
• Anything inaccurate, incomplete, biased, or unsuitable in AI-generated text, images, or suggestions, and any consequence of publishing it. You are responsible for checking what your site says before it goes live.
• Failures, outages, errors, price changes, or security incidents at the third-party services kritify depends on — including hosting, DNS and domain registrars, payment processing, email delivery, image providers, and AI model providers.
• Domain or DNS problems, certificate or email-deliverability issues, or anything that follows from a domain you connected or transferred.
• Unauthorised access to your account where it resulted from your own credentials being shared, reused, or compromised.
• Removal, suspension, or termination of your site or account under section 6, or the consequences of your own breach of these Terms or of any law.
• Any dispute, claim, or transaction between you and a visitor, customer, or third party, including anything you sell or promise through your site.
• Loss of business you attribute to your site's design, wording, search ranking, or performance.

These limits apply to us and to our founders, officers, employees, contractors, and suppliers, and they survive termination of your account. They apply however many claims you bring: the cap above is a single total, not a per-claim amount.

Nothing in these Terms limits or excludes any liability that cannot be limited or excluded under applicable law — for example, our own fraud or wilful misconduct, or death or personal injury caused by our negligence. If any part of this section is held to be unenforceable, the rest continues to apply, and our liability is limited to the smallest amount the law allows.

You agree to defend, indemnify, and hold kritify (and our officers, employees, and contractors) harmless from any claim, demand, loss, damage, cost, or expense (including reasonable legal fees) arising from:

• Your content, or any content displayed on your published site.
• Your use of the platform in violation of these Terms or of any applicable law.
• Any transaction between you and a visitor to your published site (kritify is not a party to those transactions).
• Your infringement of any third party's intellectual property, privacy, or other rights.

You can close your account at any time from account settings, or by emailing us. We will delete your data as described in the Privacy Policy.

We may suspend or terminate your access if you materially breach these Terms, if we're required to by law, or if we discontinue the platform (in which case we'll give you at least 60 days notice and a way to export your content). On termination the licence you granted us to your content ends, except for archival copies retained as described above.

Sections 5 (Imagery), 9 (No warranties), 10 (Limitation of liability), 11 (Indemnification), and 15 (Governing law) survive termination.

We may update these Terms from time to time. When we make material changes we'll update the effective date at the top and email anyone with an active account at least 14 days before the new version takes effect. If you continue to use the platform after a new version takes effect, you agree to the updated Terms. If you don't agree, you can close your account before the effective date.

For non-material fixes (typos, clarifications, formatting) we may just update the page.

The platform integrates with third-party services (including Anthropic, Unsplash, Razorpay, Google, and Google Cloud). Your use of those services through kritify is subject to their own terms. We're not responsible for the acts or omissions of any third-party service, and their availability may change independently of kritify.

These Terms are governed by the laws of India, without regard to conflict-of-laws principles. Any dispute arising out of or relating to these Terms or the platform will be resolved in the courts located in [city to be confirmed once the legal entity is registered], and you consent to the exclusive jurisdiction of those courts.

Try to talk to us first. Before starting formal legal action, please email hello@kritify.one with a description of your concern. We'll try in good faith to resolve it within 30 days.

These Terms plus the Privacy Policy form the entire agreement between you and kritify regarding the platform, and supersede any prior agreement on the same subject.

If any provision of these Terms is found unenforceable, the rest stays in force. Our failure to enforce any right isn't a waiver of that right. You may not assign or transfer these Terms without our written consent; we may assign them (for example, in connection with an acquisition) with reasonable notice to you.

For anything in these Terms — questions, notices, complaints, requests — write to hello@kritify.one. A real person reads it.